Product and User Experience Design
Product and User Experience Design
App design for Facebook NPE
Working with the New Products Experiments (NPE) team at Facebook, I contributed as the product designer of the app, Tuned.
The observations derived from across Facebook’s digital properties were that, for the average person, ~50% of messages go to one person and that person is relatively stable over time.
There was a gap in their portfolio for experiences for couples to feel close, and where existing couples apps face high competition to create new behaviour over and above common messaging apps.
Over a two week period, we studied ~1.2B users to examine the correspondence with the person that they had the maximum communication with:
55% of total messages sent per user goes to one person
48% of users communicated with the same person more than twice in the two week period
48% of users were in close friends or in relationships
31% of the messages exchanged included an image
27% included reactions
17% included stickers
14% of messages were shared
7% included video messages
7% included voice messages
A lightweight, playful way to share and respond to “thinking of you” moments will help couples feel close when they are not together, creating a daily destination for a user’s most important relationship.
Audience:
College and post-college couples (aged 18-25) who don’t live together in Western markets.
Jobs to be done:
When I go about my day, but only have some spare time, help me:
Build joyful, intimate moments with my partner
Feel physically closer even if we are not
… so that I feel more connected and secure in my relationship.
Product principles:
Private and safe
Playful and expressive
Lightweight
Creates a sense of co-presence
To create an experience to test the hypothesis and capture the product principles, I designed a simple framework:
The main screen displays a non-traditional feed, a tap away from content creation or customization, using a FAB to keep interactions lightweight. The feed is grouped by day and creates a collage of shared media when collapsed.
Stickers, comments and reactions are made on each piece of content to create a sense of co-presence.
Ancillary features such as shared music and moods help couples feel connected even when they are physically not.
Winning aspiration:
A daily destination for delightful, thoughtful moments between couples to feel close even when not together.